The makeup industry is in full expansion. Gone are the days when people would only get access to a compact powder, mascara, some lipstick, and glittery eyeshadow. In 2021, the global beauty industry market was valued at 511 billion dollars. This astounding number shows just how much potential there is in the beauty market.
It’s also clear that once the pandemic started and people couldn’t get the same beauty treatments in a professional salon, they turned to online gurus to learn the best tricks. Additionally, many of them discovered that they could do more at-home treatments more often and become so good that they could be makeup artists themselves.
This is a great moment to turn your passion for makeup into a profitable online business.
People are willing to pay money if you make it worth their while and give them the best tips and tricks. But first, you may be thinking:
A simple search on any popular social media channel or YouTube shows an abundance of beauty experts. All of them are keen to present the latest makeup tutorials and trends and give valuable tips. This might feel overwhelming if you’re considering a leap into this industry.
However, it’s never too late to become a makeup course creator as long as you put your personal touch to it.
Here are a few reasons to become a beauty content creator:
So without further ado, here are the steps for becoming a successful beauty course creator:
One of the most notable words in e-learning is personalized learning. If you think about it, your makeup courses are like a journey that guides your learners from point A to B (i.e. teach them how to achieve a specific look, work with different clients, etc.).
Since every person is different, making your course easy to go through and access for everyone is essential. Some people prefer to watch video courses, while others like to read some technical concepts to understand better what they are learning.
When it comes to this, technology is your best friend as it allows you to create the content that meets the strengths, needs, and interests of your learners.
Once you understand who your audience is and what they expect from your course, it’s time for the fun part: sharing your knowledge with the world.
There are different ways to do this. You could build a course focused on essential concepts and sprinkle a few images here and there, or you could make it a complete video course.
Although there are many beauty course creators online that you can get inspiration from, it’s always better to let your personality shine through. That’s what attracts audiences and makes them stick around. Let’s take Huda Kattan as an example. She started her beauty business with a simple blog. Then, her YouTube videos catapulted her to fame, and she has her own beauty products. It’s all about putting in the work and showing your passion — an online course is a good place to start.
Although there is no exact recipe for success that you can follow to become a valuable beauty course creator, there’s a necessary secret that no one skips. “The queen of brows,” Anastasia Soare, has a busy schedule but often finds the time to share her expertise with the world and respond to messages on social media.
There are a few ways to go about this as a beauty course creator. You could either make the most of social media or host a few webinars here and there. Online engagement is the easiest way to get the pulse of your audience and make tweaks to your content where necessary.
A learning management system (LMS) provides plenty of tools, such as chat or forums that allow you to reach your audience and get personal with them.
As you already know, makeup trends come and go. While a few years ago, everyone was obsessed with bold contouring, these days, people are starting to show an interest in fluffy brows or soft glam.
As a course creator, it’s good to keep an eye on these trends so that you can build content accordingly. This is a fantastic way to keep audiences engaged and raise people’s interest in your beauty content.
Therefore, you need to follow key influencers and makeup artists. Make sure that the content you create is both informative and exciting to watch. And, why not, add your own twist to these beauty trends!
Keep going even after you get the hang of how to create e-courses focused on makeup, develop a lasting relationship with your audience and get a good return on your investment.
Being a knowledge entrepreneur requires constant work, but no one says you cannot delegate. If creating videos is not your strength, you can always count on freelancers or friends to give you a hand.
There are many free online resources that people can access, but no one does it quite like you. This should be your biggest motivator when starting an e-learning business that offers more in-depth content for beauty amateurs and aspiring makeup artists.
People are willing to pay serious money to experts to learn how to do makeup since it’s a skill they can use every day or even monetize it. This is a great moment to launch your online beauty courses and build a strong community of learners that appreciate your expertise. Most importantly, don’t be afraid to let your personality shine through!