Jet-set growth: AI-powered travel training
Creating a unified platform with personalized learning, improved engagement, and scalability
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Cruise Brothers, established in 1972, is one of the largest family-owned cruise travel agencies in the United States. Their mission is to provide expert, professional advice and award-winning service, ensuring clients receive the best travel values and create lasting memories.
“By leveraging CYPHER, Cruise Brothers can provide personalized, scalable, and effective training to their travel advisors, aligning with their mission to deliver exceptional service and value to clients.”
Tiffany Wright, Director of Education Services
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INDUSTRY
Leisure, Travel, & Tourism
COMPANY SIZE
Small enterprise
HEADQUARTERS
Warwick, RI
SERVICES
Travel agency
The challenge
- Traditional training methods can be resource-intensive, hard to scale, and struggle to keep agents engaged
- Offering personalized training paths for agents with varying experience levels
- Ensuring that all travel advisors meet required compliance standards and complete necessary training on time
Before implementing the CYPHER platform, Cruise Brothers faced several key challenges related to training and education for their travel advisors. Ensuring consistent, high-quality training content across all courses and agents was a major problem without a centralized platform. Variations in content quality, outdated materials, or inconsistent delivery could hinder the effectiveness of training programs. Additionally, managing administrative tasks related to training is time-consuming and prone to human error.
“Traditional training methods struggled with keeping agents engaged, leading to lower completion rates or inconsistent learning outcomes. Without interactive and modern learning tools, it’s harder to maintain the attention and enthusiasm of learners.”
Tiffany Wright, Director of Education Services
The solution
- Streamline course creation with AI 360
- Create a centralized hub for training programs
- Automate skills tracking for compliance and certifications
To overcome these challenges, Cruise Brothers has developed Cruise Brothers University, an internal training program designed to enhance the skills and knowledge of their travel advisors. This initiative ensures that agents are well-equipped to offer exceptional service and expert guidance to clients.
The CYPHER Learning Management System (LMS) plays a pivotal role in this training program by offering a unified platform that integrates course development, delivery, and learning experiences. The AI-powered tools streamline course creation, enabling trainers to develop engaging content efficiently.
CYPHER significantly streamlined Cruise Brothers’ training process, enhancing scalability, engagement, and overall efficiency while ensuring compliance and consistent learning outcomes. This allows Cruise Brothers to focus on their mission of delivering exceptional value to clients through highly trained and knowledgeable travel advisors.
Since adopting the CYPHER platform, Cruise Brothers’ learning and training processes have undergone significant changes in preparation for the official launch of Cruise Brothers University in February 2025. Several key changes and features have already demonstrated their potential for improving our training and educational efforts.
Features
Streamlined course creation and content management: Before CYPHER, creating and updating training materials was a manual, time-consuming process. With AI 360, Cruise Brothers has gained the ability to streamline course creation and quickly update materials across multiple courses with minimal effort. The course creation tools have been invaluable in helping the team efficiently build and organize the content for Cruise Brothers University. The ability to easily integrate multimedia (videos, quizzes, images) and maintain a structured curriculum has allowed for faster and more organized content development.
Personalized learning paths: Prior to CYPHER, it was challenging to provide personalized training tracks for travel advisors with varying levels of experience. The traditional methods could not adapt quickly to individual needs, limiting the effectiveness of the learning process. Their personalized learning paths have been extremely valuable in addressing this issue. The platform allows Cruise Brothers to set up tailored educational journeys based on agents’ prior experience and specific skill requirements. This ensures that each learner progresses through the curriculum at their own pace, making their training more relevant and targeted.
Automated tracking and reporting: Tracking their progress manually was not only cumbersome but also prone to human error, making it difficult to monitor who had completed which courses or certifications. With the transition to CYPHER, administrative tasks like tracking travel agent’s performance and managing certifications have been automated. Their robust tracking and reporting features have made it easier for Cruise Brothers to monitor how they are engaging with the content. The ability to track completion rates, quiz performance, and overall progress in real-time ensures that the training process is on track for success.
Enhanced engagement with interactive learning tools: Traditional training methods often struggled to keep learners engaged, resulting in lower completion rates and less retention of key information. Since adopting CYPHER, the team has been able to incorporate a variety of interactive tools, which should significantly improve engagement. Features like multimedia content and interactive quizzes are expected to be among the most valuable in enhancing engagement. By making learning more interactive and enjoyable, Cruise Brothers anticipates that our travel advisors will stay motivated and invested in their courses, leading to higher completion rates and better long-term retention of knowledge.
Scalable training for a growing team: As Cruise Brothers continues to grow, scaling training programs to accommodate more travel advisors was becoming increasingly difficult. Without a centralized system, it would have been challenging to provide consistent, high-quality training to a larger team. The scalability of CYPHER is one of the platform’s most valuable aspects. By offering a centralized system, Cruise Brothers can easily add new courses and modules and provide training to an expanding team without the need for additional administrative resources. This feature ensures that as the company grows, training processes will remain efficient and accessible to all travel advisors.
Future potential for certification and compliance management: Ensuring compliance with various industry standards and certifications has historically required a significant amount of monitoring. This process was prone to inefficiencies, especially as the organization grew in development. The certification management and compliance tracking features of CYPHER are poised to play an important role in the future. The platform’s ability to issue certificates automatically upon course completion, track compliance, and keep learners on schedule for certification renewals will help streamline this process, ensuring that all travel advisors meet required qualifications.
"The AI 360 feature has significantly streamlined the course creation process, allowing me to develop course content in just a few hours—something that would have taken me weeks using traditional methods. This efficiency has been instrumental in accelerating our preparation for Cruise Brothers University."
Tiffany Wright, Director of Education Services
The results
- Time saved creating courses with AI 360
- Improved engagement with personalized learning paths
Although Cruise Brothers University has not yet been fully launched, the transition to CYPHER has already resulted in a significant shift in how learning and training processes are structured. By providing tools for personalized learning, improving engagement, automating administrative tasks, and offering scalability, CYPHER has enhanced the efficiency and effectiveness of training programs.
“CYPHER Learning has revolutionized our training process, enabling us to create and deliver high-quality, engaging content in record time. The platform’s intuitive tools and automation have allowed us to streamline our efforts, enhancing both the learning experience for our travel advisors and the efficiency of our internal operations.”
Tiffany Wright, Director of Education Services
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