5 years of double-digit growth
200% faster training for greater efficiency
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With over 30 years of experience in the industry, Royalwise is a Certified QuickBooks® ProAdvisor, Apple, and Microsoft computer training and support company, founded by Jamie Pollock and Alicia Katz Pollock. With thousands of users, Royalwise makes technology easy for home and business users.
They use CYPHER to help administer their vast curriculum from beginning content through advanced, meeting learners at their starting point, filling in their gaps, and taking them to the next level to achieve their goals.
“Our mission is to make technology easy for home and business users. We have a vast curriculum from beginning content through advanced, meeting learners at their starting point, filling in their gaps, and taking them to the next level to achieve their goals.”
Alicia Pollock, Co-Founder
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INDUSTRY
Computer software training
COMPANY SIZE
Small enterprise
HEADQUARTERS
Portland, OR
SERVICES
Certified QuickBooks® ProAdvisor, Apple, and Microsoft computer training and support
The challenge
- Finding an LMS with thorough personalization options for each individual user
- Ensuring that proper compliance documentation needs were met
“We needed an organized system to deliver our online courses in a variety of formats. We needed individual course sales, packages, membership subscriptions, and gamification to increase engagement. We also required compliance documentation for continuing education credits.”
Alicia Pollock, Co-Founder
The solution
- Dashboard helped break up courses into bite-sized segments for personalized learning
- Features like gamification boosted engagement by over 25%
- Quick access to information in the platform cut training times by 200%
Royalwise has been using CYPHER for 5 years. In the last year, they have introduced organization portals, allowing accounting firms to leverage their training library, but white-label it so that it appeared to their clients like it was their own learning center.
CYPHER allows us to break up our courses into bite-sized segments, and learners can search for the topics they want. We also include PDFs of the PowerPoint presentations, and closed captioning for the hearing impaired. The flexibility of the platform means that we can present the material in a variety of learning styles instead of just lectures.
“Learners really enjoy the gamification, increasing engagement. We reward them with swag, discounts, and free appointments with us. This has increased our engagement over 25%. In addition, learners cut down their training time by at least 200% because they no longer have to search around on YouTube trying to teach themselves independently. One of our subscribers, Brenda, took every single course we offer, and uses the platform as a research library when she needs to look up a specific software workflow. A year ago I hired her as my own bookkeeper. We now record our sessions and store the recordings in CYPHER to create a set of SOPs for working with clients.”
Alicia Pollock, Co-Founder
The results
- Double-digit revenue growth year-over-year since implementing CYPHER
- Received authorization to award Continuing Professional Education (CPE) credit to CPAs and bookkeepers
- Platform has supported learning solutions at scale
After 5 years of double-digit steady growth, all due to the CYPHER platform, last year we introduced organization portals, allowing accounting firms to leverage our training library, but white-label it so that it appeared to their clients like it was their own learning center. This has allowed us to grow into the accounting firm space, in addition to continuing to offer training to individual users. We are now able to scale exponentially.
Our membership program is our fastest-growing segment. We created learning paths to group our courses together into bundles, and offered full-library access to our Royalwise OWLS (On-Demand Web-based Learning Solutions). We've had 15% growth in 2024 compared to 2023, and 19% growth comparing 2023 to 2022. Our audience likes the platform and the training we provide.
The comprehensive feature set available through CYPHER allowed us to receive authorization from the National State Board of Accountancy (NASBA) to award Continuing Professional Education (CPE) credit to CPAs and bookkeepers. Because we can offer on-demand, live, and blended courses, along with a library of assessments, we are now a recognized continuing education provider in the industry.
“I absolutely would recommend CYPHER to other organizations. It goes well beyond the capabilities of other educational technology platforms, allowing you to enforce industry compliance. It allows us to treat Royalwise like a school, not just a landing page of courses to upsell our consulting services, like most online course delivery systems.”
Alicia Pollock, Co-Founder
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