Training that ‘adds up’ to success
CPD for Accountants sees a 35% improved engagement rate
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CPD for Accountants was launched in 2018. The company provides e-learning courses for accountants and financial advisors. The content they offer focuses on business development and practice management. All their courses are eligible for CPD hours. Their learners are predominantly working in Australia and New Zealand, but they also have learners based in Canada and the UK. Read on to learn how CPD for Accountants used CYPHER to train their learners in a self-paced format.
“CYPHER ticked the boxes!”
Dale Crosby, Director, CPD for Accountants
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INDUSTRY
Financial services
COMPANY SIZE
Medium enterprise
HEADQUARTERS
Sydney, Australia
SERVICES
Business development and practice management
Best practice
The challenge
- Finding a platform that supports flexible online training with personalized learning pathways
- Needed to be both accessible and scalable to support company growth as they transition to a digital platform
- Supporting learners looking to take courses at their own pace and in different location
Before implementing the CYPHER platform, our organization faced several challenges. For over 20 years, our business was centered on direct consulting activities. While expanding into face-to-face and webinar-based training added value, it became clear that learners required more flexible online training options accessible anytime, anywhere.
“Initially, we developed our own eLearning platform, but scalability quickly became a major hurdle, limiting our ability to meet the growing demand.”
Dale Crosby, Managing Director
The solution
- Enhanced flexibility through self-paced learning paths
- Streamlined administrative tasks with automation
Since adopting CYPHER, our training processes have transformed significantly. The platform's user-friendly interface and robust features have enabled us to create and deliver self-paced e-learning courses effectively. Key features such as interactive content delivery, customizable learning pathways, and comprehensive assessment tools have been instrumental in enhancing learner engagement and retention.
The automation capabilities of CYPHER have streamlined administrative tasks, allowing us to focus more on content quality and learner support. Overall, CYPHER has provided a scalable and flexible solution that aligns with our commitment to delivering high-quality, accessible training to accounting professionals worldwide
In the past couple of years, we've developed key elements of the CYPHER platform including the development of core competencies, gamification, and AI 360 to further enhance the platform that we offer to our learners. We've also incorporated an external AI-developed course navigator to take current and potential learners through a self-guided assessment of current and future skill requirements. Finally, we've adopted an external AI-driven platform to consolidate responses from over 40,000 learner assessment tasks to provide current learners with feedback on what other learners are doing to improve their capabilities.
“With its intuitive platform, gamification features, and adaptability, CYPHER has helped us engage thousands of learners worldwide, improve course completion rates, and align training with clear professional development pathways.”
Dale Crosby, Managing Director
The results
- Flexibility has improved workflow efficiency for users
- Interactive features drive higher knowledge retention
- Leadership pathways support professional growth
Since adopting the CYPHER platform, we’ve observed significant improvements in our learners’ skills, competencies, and knowledge retention. The flexibility and interactivity of the platform have enabled learners to effectively integrate new concepts into their professional roles, yielding tangible outcomes.
Skills and competencies
Learners have consistently highlighted improvements in essential professional skills:
- Client communication: Participants in courses like the Client Concierge have reported enhanced ability to build stronger relationships. One learner shared, “The course materials displayed a thorough understanding of client relationships, offering excellent insights that have already proven useful in my everyday contacts.”
- Time management and workflow efficiency: The Graduate Accountant Induction course has been especially impactful in building foundational skills. As one participant noted, “The content on managing workflow was invaluable. I could see concepts being understood and applied almost immediately in my day-to-day work.”
Knowledge retention and application
Courses are designed to ensure long-term retention through practical exercises, case studies, and SMART action plans:
- Practical learning tools: Learners consistently praise the real-world applicability of the materials. One participant stated, “The practical exercises and case studies helped me consolidate what I’d learned, resulting in a hands-on and interesting experience.”
- Action-oriented learning: The incorporation of SMART action plans has received overwhelmingly positive feedback, with learners emphasizing how these plans have driven improvements in their roles and their firms. One learner noted, “The 90-day plan helped me focus on business advisory aspects that might otherwise be overlooked.”
- Improved outcomes: Bite-sized modules, flexible access, and interactive assessments have enhanced learner engagement and course completion rates by 35%. The platform’s intuitive design and efficient assessment processes further contribute to a seamless learning experience.
Professional growth
The courses have supported learners in advancing their careers and improving organizational performance:
- Leadership pathways: Participants in partner-track programs have highlighted the courses as pivotal. A learner shared, “The course opened my eyes to many things we could do better. It was a great step in my path to becoming a partner.”
- Specialized knowledge: Courses focusing on compliance and advisory skills have equipped learners with the confidence to tackle complex challenges. One learner remarked, “I gained valuable technical knowledge that I’m confident I can apply directly to my practice.”
Now, over 2,400 accounting firms benefit from our training courses globally, establishing us as a leading provider of non-technical training for accountants, administrators, managers, partners, and advisors.
The CYPHER platform has transformed how we deliver learning, enabling better engagement and retention. The feedback from over 2,000 reviews, with an average review score of 90%, underscores the platform’s success in not just teaching concepts but embedding them into learners’ everyday work practices, driving individual and organizational growth.
“CYPHER Learning has transformed the way we deliver professional training, enabling us to scale seamlessly while maintaining exceptional quality.”
Dale Crosby, Managing Director
Resource
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